Privacy Policy
Last updated: 24th Oct 2025

This Privacy Policy explains how ProfitFlo (“we”, “us”, or “our”) collects, uses, and protects your personal data when you visit our website at [www.profitflo.ie] (the “Website”).

We are committed to protecting your privacy and complying with the General Data Protection Regulation (GDPR) and Data Protection Act 2018.

1. Who We Are

ProfitFlo
Registered in Ireland
Contact: hello@carmelseery.com

We are the Data Controller for the personal data collected via this Website.

2. What Personal Data We Collect

We collect personal data when you:

• Book a discovery call using our embedded HubSpot calendar

• Submit a contact or feedback form via HubSpot

• Visit our website, which may collect data via cookies and analytics (see below)

The personal data may include:

• Name

• Email address

• Phone number (if provided)

• Message or comments submitted

• IP address and device/browser details (via analytics)

3. How We Use Your Data

We use your data to:

• Respond to your queries

• Schedule discovery calls

• Improve our website’s functionality and user experience

• Maintain records for compliance and business purposes

Website data may also be accessed by our website administrator solely for technical support, maintenance, and troubleshooting.

4. HubSpot

We use HubSpot to manage contact forms and meeting bookings.

Your data is securely stored by HubSpot on our behalf. Read HubSpot’s privacy policy here:
🔗 https://legal.hubspot.com/privacy-policy

We have a Data Processing Agreement with HubSpot in accordance with GDPR.

5. Google Analytics & Cookies

We use Google Analytics to understand how visitors use our website. This involves the use of cookies and may collect anonymised usage data, such as:

• IP address (anonymised)

• Browser type and version

• Device type

• Pages visited and time spent on site

• Referral sources

We use this data only to analyse and improve the performance of our website. We do not use it for advertising or remarketing.

Consent:
We use a cookie consent tool to obtain your permission before setting non-essential cookies, including Google Analytics. You can manage your preferences or withdraw consent at any time.

Google’s privacy policy is available here:
🔗 https://policies.google.com/privacy

6. Data Access and Sharing

Access to your data is limited to:

• Our team and authorised personnel

• HubSpot (as our CRM and form provider)

• Our website administrator (for support-only purposes)

• Analytics providers (e.g., Google) for anonymised usage data

We do not sell, rent, or share your personal data with third parties for marketing.

7. Data Retention

We retain form submissions and enquiry data for as long as necessary to respond to you and maintain business records in accordance with applicable legal and professional standards.

Analytics data is retained according to Google’s retention settings.

8. Your Rights

Under the GDPR, you have the right to:

• Access the personal data we hold about you

• Request correction or deletion

• Object to or restrict certain types of processing

• Lodge a complaint with the Data Protection Commission (www.dataprotection.ie)

To exercise your rights, contact us at hello@carmelseery.com.

9. Data Security

We use appropriate technical and organisational measures to safeguard your personal data. Data submitted through HubSpot is encrypted in transit and stored securely.

10. International Data Transfers

Some data may be transferred outside the European Economic Area (EEA), for example via HubSpot or Google. Such transfers are protected through mechanisms such as Standard Contractual Clauses (SCCs) or other safeguards under GDPR.

11. Changes to This Privacy Policy

We may update this policy from time to time. Changes will be posted on this page, and we encourage you to review it periodically.

12. Contact Us

If you have questions about this policy or how your data is handled, contact us at:
📧 hello@carmelseery.com